I was tasked to create a brand identity for a fictional traveling music festival that strongly emphasizes barbecue, local brewing, and Blues music.

I was a part of a five person team. After setting initial guidelines for the brand identity, we each chose a city for the festival and gave the branding a unique flare based on that city’s history.

I chose Memphis, Tennessee. Memphis has a strong connection to Blues music, so I chose to emphasize that in my designs.

Logo & Branding / Layout / Print

2015