The client was needing a new brand identity that helped move her business from a hobby to professionally run.

The client came to me asking for a rebranding of their small business “Cake Pops by Jillian.” Based on the client’s preferences and specifications, I decided to give the brand a vintage, yet modern design to give her bakery a “hometown” feel. I used mostly script fonts for the typography and colorful elements as the client specified she wanted to appeal to women specifically.

The various elements flow together and have an organic nature to them to give the brand a more trustworthy, and warm appearance to those in the target audience. Because of this, the brand is successful in appealing to those in the target audience and helps give this business a professional and fun appearance.


Jillian Lorey


Logo & Branding / Layout / Illustration

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