Brand Identity Packages
Customized Packages for You or Your Business
All Packages Will Include:
So What is a Brand Identity?
A brand identity deals with the message you want your customers to receive from your products or services. This message is consistent and clear through all of your products/services as well as other branding elements like your logo, tagline, and business card.
One of the most successful brand identities that everyone knows is Coca-Cola. When you think of who Coca-Cola is, what do you think of? Probably their iconic logo, the signature red color scheme, and a polar bear during the holidays. Cokes very identity to the consumer includes these pieces as well as a lot more.
As you can see this is very important to a business!
Let’s talk about key elements to any identity.
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- A 5-tone color palette that reflects your brand’s visual identity.
- This palette includes primary, accent and neutral colors.
- Color codes for consistency
- HEX
- CMYK
- Pantone®
- RGB
- Tints and Shades of the palette
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- 2 initial custom logo concepts to choose from and 2 rounds of revisions on your chosen concept
- Final logo files for both web and print:
- Scaleable, vector files: You will receive an .ai (Adobe Illustrator) and .eps file for your finalized logo concept
- Vector PDF file: excellent for printing; can be opened in Illustrator
- One high resolution .JPG logo file with a white background. You will receive this file in CMYK (for printing purposes) and RGB (for internet use).
- One high resolution .PNG logo file with no background.
- Final logo files in three different versions:
- Full-color logo (main version)
- Grayscale logo
- Logo to use with a color background
- Small version of your logo to use as a favicon or icon
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- A 3-font typography palette that reflects your brand’s visual identity
- Access to the full font family (if applicable)
- Packaged font file types
- OTF / TTF
- WOFF / WOFF 2
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- Your choice of 1 or 2 sided
- Sizes
- Standard – 3.5 x 2
- Square – 2.5 x 2.5
- Full color design
- Consistent with your brand
- Paper types
- Basic Matte
- Basic Gloss
- Premium
- Extra Thick
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