Brand Identity Packages
Customized Packages for You or Your Business
All Packages Will Include:
So What is a Brand Identity?
A brand identity deals with the message you want your customers to receive from your products or services. This message is consistent and clear through all of your products/services as well as other branding elements like your logo, tagline, and business card.
One of the most successful brand identities that everyone knows is Coca-Cola. When you think of who Coca-Cola is, what do you think of? Probably their iconic logo, the signature red color scheme, and a polar bear during the holidays. Cokes very identity to the consumer includes these pieces as well as a lot more.
As you can see this is very important to a business!
Let’s talk about key elements to any identity.
- A 5-tone color palette that reflects your brand’s visual identity.
- This palette includes primary, accent and neutral colors.
- Color codes for consistency
- Tints and Shades of the palette
- 2 initial custom logo concepts to choose from and 2 rounds of revisions on your chosen concept
- Final logo files for both web and print:
- Scaleable, vector files: You will receive an .ai (Adobe Illustrator) and .eps file for your finalized logo concept
- Vector PDF file: excellent for printing; can be opened in Illustrator
- One high resolution .JPG logo file with a white background. You will receive this file in CMYK (for printing purposes) and RGB (for internet use).
- One high resolution .PNG logo file with no background.
- Final logo files in three different versions:
- Full-color logo (main version)
- Grayscale logo
- Logo to use with a color background
- Small version of your logo to use as a favicon or icon
- A 3-font typography palette that reflects your brand’s visual identity
- Access to the full font family (if applicable)
- Packaged font file types
- OTF / TTF
- WOFF / WOFF 2
- Your choice of 1 or 2 sided
- Standard – 3.5 x 2
- Square – 2.5 x 2.5
- Full color design
- Consistent with your brand
- Paper types
- Basic Matte
- Basic Gloss
- Extra Thick
Jakob was very thorough in the overall design aspect and branding of the ideas I gave him. He took my ideas and laid them out better than I could have imagined, and the work he did was clean and well organized. His work was at a level that inspired me to follow in his footsteps and take a similar path both educationally and professionally.
I met Jakob Bradshaw through a colleague, and was apprehensive about working with someone I didn’t know well on such a personal project. But Jakob immediately put me at ease and was so friendly and accessible that I immediately felt comfortable. It has taken us some time to get the project completed, with most of the responsibility for that falling on me. He has been patient and communicated well with me through the delays. The final project is beautiful and will represent our family very well. I would highly recommend Jakob for his artistry, kindness, and professionalism.
I have had the pleasure of working with Jakob Bradshaw on various projects for 3 years. Our most recent endeavour was when a non-profit I am affiliated with needed a redesign on their website. Jakob did a beautiful job on the website and continues to perform maintenance and updates to it. He has recently taken on creating a database for their membership base online. His professionalism and his ingenuity are always present. He has proven to be very efficient and has an excellent problem solving ability. I have been beyond pleased with his services. As a fellow graphic designer I consider him to be one of the most talented designers I know.
Jakob Bradshaw created a site for Athena's Sisters, a local non-profit grassroots organization run by and military women in Louisville, KY. Jakob has done a beautiful job of showcasing the unique work of our organization and honoring military women. Jakob has graciously donated his time, always responds promptly, and his turn around / quality of product is beyond compare. We have been fortunate to find Jakob and are very grateful for the tailored services he has created for our organization at very affordable price.
Jakob Bradshaw designed a great website for my company. My customers love it. His search optimization work made our website so easy to find. Our online sales are way up! I would highly recommend Jakob and his team at JBP.